Back to Case Studies
Startup InnovatorsFashion & Beauty8 Weeks Project

Crafting a Luxury eCommerce Platform for Rolake Dazzle Beauty & Fashion

Rolake Dazzle is a luxury beauty and fashion boutique operating across Nigeria and Canada, curating premium skincare, hair care, and fashion products for the modern African woman. MUJTEKNIFY was engaged to build a full-featured eCommerce store that could handle dual-currency transactions, inventory management, and global shipping logistics.

Rolake Dazzle — ecommerce fashion website development Nigeria — MUJTEKNIFY Case Study
+240%
Revenue Growth
Within the first 3 months post-launch vs. Instagram-only sales
-85%
Order Processing Time
Reduction in time spent processing orders manually
18%
Cart Abandonment Recovery
Of abandoned carts recovered via automated email flows
+65%
International Orders
Increase in international orders from Canada and UK
The Challenge

Problem Statement

Rolake Dazzle was operating entirely through Instagram DMs and manual bank transfers — a process that severely limited their order capacity and provided zero data analytics. They needed a professional eCommerce platform that could handle both Nigerian Naira and Canadian Dollar transactions while offering customers a seamless, luxury shopping experience.

Our Approach

Solution Delivered

We engineered a full-featured eCommerce platform using PHP and a headless commerce architecture powered by a robust REST API layer. The platform includes a custom product catalogue with variant management, multi-currency checkout with Stripe and Paystack integration, automated inventory tracking, and customer account management. The UI was designed to reflect the luxury positioning of the Rolake Dazzle brand.

What We Built

Key Features Delivered

  • Multi-currency checkout (NGN + CAD) with automatic currency detection
  • Full product catalogue with size, colour, and quantity variant management
  • Integrated Stripe (international) and Paystack (Nigerian) payment gateways
  • Customer accounts with order history and wishlist functionality
  • Automated inventory alerts and low-stock notifications
  • Admin dashboard with real-time sales analytics
  • International shipping rate calculator with DHL integration
  • Abandoned cart recovery email sequences
Outcomes

Results & Impact

+240%
Revenue Growth
Within the first 3 months post-launch vs. Instagram-only sales
-85%
Order Processing Time
Reduction in time spent processing orders manually
18%
Cart Abandonment Recovery
Of abandoned carts recovered via automated email flows
+65%
International Orders
Increase in international orders from Canada and UK

Related Service

eCommerce Development

Interested in a similar solution for your business? Our eCommerce Development team delivers enterprise-grade results across Nigeria and beyond.

Tech Stack

PHP 8.2Backend
MySQLDatabase
Custom REST APIAPI Layer
Stripe APIPayments
Paystack APIPayments (NG)
AWS S3Media Storage
SendGridEmail Automation

Project Details

Industry

Fashion & Beauty

Duration

8 Weeks

Category

Startup Innovators

Live Project

Visit Website

Want a similar solution?

Let's discuss your project. MUJTEKNIFY delivers enterprise-grade solutions for businesses across Nigeria and beyond.

We Are Here For You

LET US BUILD TOGETHER

Have a product idea or a problem that needs solving? Let's talk. Our team is ready to design and build something extraordinary for your business.

MUJTEKNIFY
Chat with us